The Unified Fintech Forum (UFF) brings together a diverse and influential network of members across the digital finance value chain. Its membership includes regulated lenders (NBFCs, Banks), fintech platforms, embedded finance players, technology providers, credit bureaus, legal firms, and industry advisors. This collaborative ecosystem enables cross-sector learning, policy alignment, and innovation. UFF’s members share a commitment to responsible finance, financial inclusion, and ethical practices. Through active participation in working groups, policy consultations, and capacity-building initiatives, the member network plays a central role in shaping the future of India’s fintech landscape while upholding high standards of consumer protection and compliance.
The Unified Fintech Forum (UFF), formerly the Digital Lenders Association of India (DLAI), places client protection at the core of its mission to build a responsible and inclusive digital finance ecosystem. As fintech adoption accelerates, UFF has proactively championed initiatives to safeguard the rights and interests of consumers, especially those accessing digital credit and financial services for the first time.
UFF was among the first industry bodies to introduce a Voluntary Code of Conduct for digital lenders, outlining clear principles on transparency, responsible lending, fair collection practices, grievance redressal, and data privacy. This code has served as a benchmark for ethical practices and informed regulatory policy, including the RBI’s digital lending guidelines.
In addition to policy advocacy, UFF conducts regular capacity-building sessions for its members on client-centric design, consent-based data use, and ethical collection mechanisms. It also collaborates with consumer rights organizations and legal experts to address emerging risks such as predatory lending, harassment, and digital fraud.
Through its self-regulatory initiatives, thought leadership, and industry dialogue, UFF reinforces the importance of trust, transparency, and accountability in fintech. Its work ensures that innovation in financial services goes hand-in-hand with strong client protection frameworks and responsible business conduct.
The Unified Fintech Forum (UFF), previously known as the Digital Lenders Association of India (DLAI), has been actively engaged in fintech capacity building to support the growth and maturity of India’s digital financial ecosystem. Recognizing the rapidly evolving regulatory, technological, and business landscape, UFF focuses on equipping fintech stakeholders with the knowledge, skills, and best practices needed to scale responsibly and sustainably.
UFF conducts regular workshops, masterclasses, and webinars on key topics such as regulatory compliance, digital lending guidelines, data privacy, fraud prevention, and inclusive product design. These initiatives are tailored for fintech founders, compliance professionals, product managers, and technologists across member organizations.
In collaboration with policy experts, legal advisors, and senior regulators, UFF also develops toolkits, explainer notes, and checklists that simplify complex regulatory frameworks and operationalize compliance. Its capacity building efforts extend to MSME-focused fintechs, helping them design credit products that are both innovative and compliant.
Additionally, UFF facilitates peer learning, mentorship, and ecosystem networking through its curated knowledge-sharing platforms. By fostering a culture of continuous learning and collaboration, UFF plays a pivotal role in strengthening the capabilities of India’s fintech community and supporting its long-term impact on financial inclusion and digital innovation.
The Unified Fintech Forum (UFF), formerly known as the Digital Lenders Association of India (DLAI), has been at the forefront of policy advocacy in India’s fintech ecosystem. As the unified voice of digital financial services, UFF plays a vital role in engaging with regulators, policymakers, and industry stakeholders to foster a progressive, inclusive, and innovation-friendly regulatory environment.
Since its inception as DLAI, the association has been instrumental in influencing key policy developments, particularly around digital lending, data governance, and financial inclusion. UFF’s approach to advocacy is consultative and data-driven, leveraging insights from its diverse membership base—ranging from regulated lenders and fintech platforms to technology providers and legal experts.
The Forum has actively contributed to regulatory consultations with the Reserve Bank of India (RBI), Ministry of Finance, MeitY, and NITI Aayog, among others. Notably, it has played a constructive role in shaping the RBI’s digital lending guidelines and advocating for a Self-Regulatory Organization (SRO) framework to promote responsible lending practices. UFF was also among the first to release a voluntary Code of Conduct for digital lenders, setting a benchmark for ethical practices in the sector.
Beyond regulatory submissions, UFF regularly organizes policy roundtables, publishes position papers, and collaborates with other industry associations to ensure a unified and credible industry perspective. Its advocacy has helped advance critical conversations on customer protection, digital infrastructure, MSME credit access, and the role of fintech in India’s financial inclusion agenda.
As the fintech landscape expands across payments, lending, wealthtech, and insurtech, UFF remains committed to enabling dialogue, driving innovation, and co-creating a regulatory environment that supports sustainable growth while safeguarding consumer interests. Its policy advocacy continues to be a cornerstone of India’s digital financial ecosystem development.
The Unified Fintech Forum (Formerly, DLAI) stands as a pivotal entity in India’s rapidly evolving financial technology landscape, serving as a non-profit advocacy organisation dedicated to fostering collaboration, innovation, and responsible growth within the fintech sector. Functioning as a unified voice for the diverse array of fintech companies operating in India, the forum plays a crucial role in shaping the regulatory environment, promoting best practices, and driving financial inclusion across the nation.
